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Digital Art Guidelines
Acceptable Mac & Windows Software:
| Program |
Recommendations |
| •
QuarkXPress 6.5 |
Include
all fonts and images. Page size must be set to the trim size of
your job. Bleeds should extend 1/8" beyond the page area.
(please save Quark 7 back to Quark 6.5) |
| •
PhotoShop |
CMYK
or Grayscale, 300 to 400 dpi, flattened, no layers, saved
as TIF or JPG. Image size must be set to the trim size plus
1/8" bleed all around if necessary. |
| •
Adobe Illustrator |
Save
as EPS file, fonts converted to paths or outlines |
| •
InDesign |
Save
as PDF for Acrobat 5.0, Press or Print Optimized. Remember to
include bleed. |
| •
PDF |
Press
or Print Optimized for Acrobat 5.0. Include at least 1/8"
bleed all around. Images & graphics must be in CMYK format. |
Publisher,
Word, Powerpoint and other non-graphics software will require charges
for conversion.
Preparing
Your Digital Files:
Bleeds:
Bleed is a printed image, graphic or background that extends beyond
the trim edge. For cutting purposes, bleeds must extend 1/8" beyond
intended trim.
Borders: Borders and text must be at least 1/8" inside the
trim edge. We don't guarantee perfectly even borders.
Rich Black: Black backgrounds run best with a mixture of 40% Cyan,
30% Magenta, 20% Yellow and 100% Black.
Resolution:
Black & White images (line art, logos): 1200 dpi
Color & Grayscale images: 300 to 400 dpi at 100%.
Colors: Color images must be saved as CMYK. Color conversions
from Pantone to CMYK may produce unexpected results. There will be
a charge for converting RGB images to CMYK.
Color Proofs: Color proofs for high volume jobs can be ordered
for an additional charge. We don't guarantee an exact match to the color
proof on our high volume, gang run jobs. Digital Indigo Press jobs include
one free color proof produced from the digital press. Changes made after
the proof will incur additional re-RIP charges. Email proofs (softproofs)
are available upon request, however, Get Printing will not be responsible
for color variations between your monitor and the finished job.
Scanning
Services: We
are responsible for color matching the media we scan. We cannot be responsible
for color matching images scanned elsewhere. Further color adjustments
will incur PhotoShop charges at $80 per hour.
Booklet
work: Files must be arranged in printer spreads.
Uploading Your Artwork: Files must be compressed into a single
.sit or .zip file before sending. You can use Stuffit or ZipIt for the
Macintosh, or WinZip for the PC, available at Download.com.
Acceptable
Storage Media:
• CD-R or DVD-R / DVD+R media
• Iomega 100MB or 250MB Zip Disk
• USB media
• Memory Cards - CF I & II / Microdrive, MS / MS Pro, SD /
MMC, SMC
• FTP Upload
Turnaround
Time: Most proofs will be ready 24 hours after acceptable files
are submitted. Standard turnaround for short-run Indigo jobs is 5 working
days after the proof is signed. Rush service is available. See the Indigo
section for quotes on rush service.
Standard
Mail vs. First Class Mail: There are two major differences between
Standard (bulk) mail and First Class mail. First of all, there's the
speed factor. The U.S. Postal Service states that Standard mail usually
arrives within 3 to 15 business days, while First Class mail averages
1 to 3 business days.
Another big difference is that First Class mail offers a return service,
while Standard mail does not. Let's say you send 1,000 postcards, but
150 of them have bad addresses. With First Class mail, you would know
this because the bad ones would be returned to you (at no extra cost).
The post office will also try to forward the postcard if the recipient
has moved. But if you sent those 1,000 postcards by Standard mail, you
wouldn't know about the bad addresses because Standard mail doesn't
return to sender. In all likelihood the 150 postcards with bad addresses
would wind up in the trash.
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